Turning ambiguous opportunities into products, platforms & operating systems.
Experience across Google Photos, TikTok, media, marketplaces, SaaS and early-stage ventures. Shaping strategy, designing the experience, structuring complex builds, shipping quickly and learning from real users.
Designing products and companies where intelligent software participates in the workflow itself.
“Architecture taught me systems thinking. Entrepreneurship taught me commercial reality. Product management taught me prioritisation. Google and TikTok exposed me to products operating at global scale. AI is collapsing the distance between an idea and something that can actually be built.”
The Transmutation of Systems
How architecture, entrepreneurship, platform engineering, and global scale converged into AI-first venture building.
Founder & AI Strategist
"AI is collapsing the distance between an idea and something that can actually be built. Designing products and companies where intelligent software participates in the workflow itself."
SYSTEMIC CAPABILITIES & OUTCOMES
- •AI-assisted operating systems connecting strategy, workflows and operations
- •Digital health & longevity platform: acquisition, consent, clinician ops & billing
- •Automated content engines distilling spoken conversations into governed assets
- •Rapid ~4-day concept-to-working-prototype venture development cycle
THE TRANSMUTATION LEAP
Synthesis of all prior stages: spatial thinking + commercial reality + rigorous prioritisation + platform scale applied to frontier autonomous systems.
Systems at Global Scale
Growth Onboarding & Adaptive AI Interaction Systems
Owned onboarding and activation work within Google Photos, combining growth product management, experimentation, systems thinking and emerging AI interaction design at global scale. Structured and led large product builds with multiple dependencies, partnering across product, design, engineering and data.
SYSTEM SCHEMATIC: ZERO-DISTANCE ONBOARDING TOPOLOGY
Interactive visual comparison of legacy linear onboarding vs. adaptive AI-assisted zero-distance flow.
Identifying entry friction and mapping critical stages of the global customer lifecycle across device types and geographies.
Exploring contextual, personalized and adaptive cues that tailor the onboarding journey to implicit user intent.
Collapsing the distance between initial application entry and meaningful capability adoption.
Rigorous hypothesis testing, behavioral cohort tracking, and progressive feature rollout.
Owned and developed key Google Photos onboarding journeys, designing user flows across critical stages of the customer lifecycle.
Designed, launched and analysed multiple A/B experiments to improve activation, engagement and progression through customer journeys.
Developed customer-flow strategies that identified friction and improved discovery and adoption of Google Photos capabilities.
Led new AI-powered onboarding initiatives, exploring more contextual, personalised and adaptive customer experiences.
Platform Consolidation & Data Marketplaces
Are Media · Australia's largest magazine publisher. Transforming 15 siloed legacy brands into a unified, high-velocity publishing and data ecosystem.
Unifying 15 Brands onto a Single Modern Publishing Platform
Led product strategy and delivery across data platforms, publishing technology, marketplaces and digital experiences. Owned and prioritised an 80+ initiative product roadmap, leading multidisciplinary squads of up to seven people while driving radical improvements in audience scale and delivery velocity.
Massive audience expansion across migrated digital magazine network.
Frontier AI Practice & Venture Blueprints
Independent advisory, full-stack service architecture, and rapid venture prototypes designed where intelligent software participates in the workflow itself.
AI Operating Systems
Architecting systems where intelligent software participates in the workflow itself. Connecting fragmented knowledge, internal handoffs, content generation and customer acquisition into unified, governed operational loops.
Physical-Digital Commercial Operating Systems
Founded an e-commerce furniture business combining digital commerce, brand, customer acquisition, operations and physical-product experience. Provided foundational exposure to commercial unit economics, supply chains and real-world execution.
“If we designed this company or product today, assuming intelligent software existed from the beginning, how would it work?”
Adaptive Intelligent Topology (Participant Model)
Unstructured customer signal, conversation, or business telemetry ingested automatically.
System dynamically parses constraints, user history, and operational parameters.
Intelligent software drafts assets, executes code, or solves operational logic.
Human acts as executive commander—reviewing strategic decisions rather than doing manual data entry.
Execution to production with closed telemetry measuring impact and feeding learning back.
How I Work: Continuous Execution
“I sit unusually close to both strategy and execution, moving from problem framing to production without treating each discipline as an isolated hand-off.”
Behavioral Insight & Friction Audits
Deep exploration into user friction, dropoff points and structural bottlenecks. Translating quantitative data and qualitative user reality into high-leverage problem definitions.
- Customer-Value Proposition Canvas
- Behavioral Dropoff & Friction Audits
- Problem-Framing Workshops
- Quantitative Funnel Diagnostics
Core Capabilities & Foundations
Multidisciplinary competence spanning executive commercial leadership, product strategy, frontier AI engineering, and architectural rigor.
Product Leadership
Strategy, Discovery & Growth at Global Scale
- Product Strategy & Vision
- Opportunity Discovery
- Roadmaps & Prioritisation
- A/B Experimentation & Telemetry
- Growth Product Management
- Platform Consolidation
- Marketplace Dynamics
- SaaS & Consumer Products
Artificial Intelligence
Systems Where Software Participates in the Workflow
- AI Product Strategy
- Generative AI Workflows
- LLM Workflows & Prompt Chains
- Autonomous Agent Topologies
- Intelligent Process Automation
- AI-Assisted Development
- Evaluation & Benchmarking
- Frontier Models (Claude, ChatGPT, Codex)
Venture Building
From Zero-to-One to Commercial Reality
- Zero-to-One Products
- Rapid Prototyping (~4 Day Sprints)
- Validation & Customer Discovery
- Business Models & Unit Economics
- Founder-Led Sales
- Productisation of Services
- Digital Health Architecture
- Consulting & Strategic Retainers
Technology & Engineering
Modern Full-Stack & Tooling Architecture
- Next.js & React
- TypeScript
- Supabase & PostgreSQL
- Vercel & Modern Edge
- API Design & Integrations
- Behavioral Analytics
- Content Management Systems (CMS)
- Automation Tooling & Scripts
Leadership & Collaboration
Aligning Multidisciplinary Global Teams
- Cross-Functional Squad Leadership (up to 7)
- International Teams (Australia, China, US, MENA)
- Stakeholder Management & Executive Alignment
- Product Mentoring & Best Practices
- Customer-Value & Lean Canvas Workshops
- Problem-Framing & Retrospective Facilitation
- Strategic Communication
- Design & Engineering Co-Creation
Australian Graduate School of Management, UNSW
Strategy, innovation, transformation, leadership and entrepreneurship. WAM: 80.
Professional Foundation
Trained as an architect. The discipline continues to shape how I see products: as interconnected systems of people, constraints, information, environments and behaviour.
Let’s design products and systems where intelligent software participates in the workflow itself.
Available for select strategic retainers, AI-first venture building, executive product advisory, and high-stakes platform architecture.